Vietnam Tourism Promotion Program 2026 Officially Launched

Vietnam Launches National Tourism Promotion Program for 2026

Vietnam has officially rolled out its National Tourism Promotion Program for 2026, marking a major step in strengthening the country’s global tourism recovery and expansion. Announced by the Vietnam National Authority of Tourism (VNAT) in early 2026, the program focuses on increasing international arrivals, improving service quality, and targeting high-potential overseas markets.

This initiative is especially relevant for travelers from Norway and Scandinavia, as Vietnam continues to position itself as a long-haul destination offering value, safety, and diverse travel experiences.

What Is the Vietnam Tourism Promotion Program 2026?

The 2026 promotion program is a nationwide strategy designed to:

• Increase international tourist arrivals
• Strengthen partnerships with overseas travel agencies
• Promote Vietnam as a safe, sustainable, and premium destination
• Highlight cultural, eco-tourism, beach, and heritage experiences

Vietnam aims to welcome up to 25 million international visitors in 2026, supported by coordinated campaigns across Europe, Asia, and emerging markets.

Why This Matters for Norwegian Travelers

For travelers planning Vietnam travel from Norway, this program brings several direct benefits:

• Improved travel infrastructure and smoother arrival processes
• More competitive tour pricing through international partnerships
• Expanded destination promotion, including Hanoi, Ho Chi Minh City, Da Nang, Hoi An, and Phu Quoc
• Stronger focus on quality accommodation, guided tours, and cultural experiences

Norwegian tourists increasingly seek long-haul destinations that combine affordability, safety, and authentic culture all key pillars of Vietnam’s 2026 tourism strategy.

Opportunities for Vietnam Travel Planning in 2026

With Vietnam prioritizing international promotion in 2026, travelers booking early can benefit from:

• Better availability of guided tours
• Customized Vietnam travel itineraries
• Seasonal offers aligned with global campaigns
• Enhanced traveler support services

Websites offering Vietnam travel guidance and packages for Norway-based travelers, such as govietnam.no, are well-positioned to help visitors navigate these new opportunities.

Frequently Asked Questions

1. Is Vietnam actively promoting tourism in 2026?
   Yes. Vietnam has officially launched a national tourism promotion strategy for 2026 targeting global markets.
2. Is 2026 a good year to visit Vietnam?
   Yes. Increased investment, improved services, and strong international promotion make 2026 an ideal year to plan a Vietnam trip.
3. Can travelers from Norway benefit from this program?
   Absolutely. The program focuses on international travelers, improved connectivity, and partnerships that benefit European tourists, including those from Norway. 
4. Vietnam’s Tourism Promotion Program 2026 signals long-term commitment to international travelers. For Norwegian tourists planning their next Southeast Asia journey, Vietnam is emerging as one of the most organized, accessible, and rewarding destinations in 2026.